Ohio Remodelers are real ladies’ men

Professional Remodelers of Ohio is out to charm the ladies. This year, the RemodelOhio Show has undergone a bit of makeover, changing it’s name and shifting focus from DIY products and services to connecting homeowners with professional remodelers. In particular female homeowners, who are taking a more active role in deciding who to hire. In the words of PRO executive director Brenda Callaghan, “… women are becoming a stronger voice in remodeling. They want their homes to be nice, and they want to work with a professional.”

To that end, this year’s show caters to the ladies by having:

• a female spokesperson (local broadcaster Robin Swoboda)
• a soap star (Aiden Turner of “All My Children” fame), and
• hair and makeup makeovers on the “Remodel Yourself” stage

in addition to more conventional seminars on kitchens, decorating, custom decks, and adapting your home as you age.

Did I mention the hot tub full of firefighters raising money for charity? No?

Well you have to give credit where credit is due. Ohio Remodelers have big cojones. It’s a bold move, I just hope it doesn’t alienate all the guys out there.

RemodelOhio runs Thursday Jan 25 through Sunday Jan. 28 at the International Exposition Center. Remember ladies, what happens in Cleveland stays in Cleveland.

Read the source article New focus at remodeling show by Melissa Herbert on cleveland.com.

This entry was posted on Thursday, January 18th, 2007 at 9:04 pm and is filed under In Your City, Cleveland, Home Shows, Industry Trends, Remodeling, States, Ohio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.