Chick Picks – DIY Tools for Women
Did you know that women are the fastest growing segment in DIY Home Improvement retail sales? I found that quite surprising. Women also spend more when they go shopping for tools than men. Is that because we don’t know what we’re doing? Ha! Hardly. It’s because we want quality and do our research before we buy.
And what women have been buying in increasing numbers are Redback Tools. Redback makes tools for professionals but has also recently introduced a line of tools for women. According to the Aussie-based company’s recent survey, 80% of the people who bought their products in the last 6 months are female.
The first major product in the US market is the MaxiStrike hammer. Winner of the prestigious USA Dealers Pick Award for Outstanding New Item, the MaxiStrike has some innovative features that make it a great hammer, and a great hammer for women in particular.
Why choose the MaxiStrike:
- more “strike” power than ordinary hammers
- “maxi-access” – the ability to use the head of the hammer to reach over obstructions and deep into recesses
- an extra hard head
- an ergonomic, shock absorbing grip, and
- twist and slip resistance.
According to the designer,
With a traditional hammer, you get overstrike and reverberation up your arm. My design eliminates a hell of a lot of that … And, because of the arc design, you can nail over, say a roof rafter or around a piece of piping. It eliminates the need to pull out a nail punch to finish it off.
– Jake Tyson, president, designer and Australian-TV home-improvement personality
A slick new hammer isn’t going to get me anywhere near a roof rafter. But if it makes hammering jobs more comfortable and convenient, count me in.
MaxiStrike models cost between $16.49 and $29.99 and are available from big box stores and Amazon.com.
This entry was posted on Wednesday, February 28th, 2007 at 4:12 am and is filed under DIY, Home Improvement, Industry Trends, News & Analysis, Remodeling, Renovations, Tools. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
